Optichannel Retail. Beyond the Digital Hysteria - Ossel, Gino Van
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This book offers a realistic view of the retail sector of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

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Produktbeschreibung
This book offers a realistic view of the retail sector of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.
Autorenporträt
Gino Van Ossel is Professor of Retail Management at the Vlerick Business School. He is one of Europe's top experts in the field of retail management, shopping behaviour and omnichannel. He advises trendsetting retailers and brand manufacturers, and is much in demand as a speaker, both at home and abroad. His previous book Omnichannel in Retail was chosen in the Netherlands as both the Management and Marketing Book of the Year.