P. S. Sarathy

Opinion Leaders: New Insight for the Real-estate Professionals

An Empirical Perspective

• Broschiertes Buch

Produktbeschreibung

In the real estate market, the influence of opinion leaders in buying-decisions making process is remarkable. After extensive study on the opinion leaders and its variables, the theoretical framework was proposed. . The research methodology was structured formally and conducted under professional and ethical considerations where the respondents' demographic details were kept safe and secured. Then the empirical testing using Chi-square technique was carried out to find the significant impact of variables with opinion leaders'. Finally using AHP application, we have provided priorities and ranking of variables, which will be useful for marketing strategist and consumer focused real-estate companies. Then, we have talked about the conclusion in relation to this study and based on finding the suggestion is drawn out; the limitation is underlined with some recommendation. Based on results, Socio-psychological plays vital role and Risk taker is unmatched characteristics found in opinion leaders, which is never before.

Produktdetails

• Verlag: Scholar's Press
• Seitenzahl: 116
• Erscheinungstermin: 26. Februar 2021
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 191g
• ISBN-13: 9786138947660
• ISBN-10: 6138947665
• Artikelnr.: 61309147

Autorenporträt

El Dr. P S Sarathy es un experimentado director general, autor y escritor. Cuenta con 25 años de experiencia en puestos de alta dirección estrechamente relacionados con las partes interesadas y es conocido por su capacidad de liderazgo y de asumir riesgos. Ha publicado varios artículos, libros y estudios de casos, y ha ganado premios. Trabaja por la causa de la educación de los niños pobres y el empoderamiento de la mujer.