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Boyer/Verma's breakthrough text meets today's student and instructor's needs and redefines the marketplace. Their text is briefer than most, taking all of the vital core concepts and building upon them with current and fresh examples.The authors understand the importance of striking a balance by creating a book that does an even better job at covering the core concepts while also providing customers with a new product that fully addresses and approaches this course area from today's teaching and learning perspectives and actual business practices. The three unifying themes throughout the book…mehr

Produktbeschreibung
Boyer/Verma's breakthrough text meets today's student and instructor's needs and redefines the marketplace. Their text is briefer than most, taking all of the vital core concepts and building upon them with current and fresh examples.The authors understand the importance of striking a balance by creating a book that does an even better job at covering the core concepts while also providing customers with a new product that fully addresses and approaches this course area from today's teaching and learning perspectives and actual business practices. The three unifying themes throughout the book are Strategy, Global Supply Chain, and Service Operations. Strategy will serve as an overarching framework and will be used in each chapter to present students with an alternative approach to specific challenges. The authors uses examples from non-US companies and/or organizations in each chapter to incorporate Service Operations in the book. They also show that even some of the largest manufacturing companies today have extensive service activities such as customer support and product development. The Global Supply Chain theme will allow students to see how products move through different companies and countries with Boyer/Verma's use of real world examples throughout his text. In addition the robust Cnow course allows instructors and students to go beyond the printed text to get the most from this exciting operations management program.
Autorenporträt
Ken Boyer is a Dean's Distinguished Professor of operations management at the Fisher College of Business, Ohio State University. Dr. Boyer is co-Editor in Chief of the Journal of Operations Management. Dr. Boyer previously was a professor of supply chain management at the Broad College of Management, Michigan State University from 2000 to 2008. Prior to that, he was an assistant/associate professor at DePaul University from 1995 to 2000. He earned a B.S. in mechanical engineering from Brown University, and a M.A. and Ph.D. in Business Administration from Ohio State University. Dr. Boyer worked as a project engineer with General Dynamics Electric Boat Division in Groton, CT. Dr. Boyer's research interests focus on the strategic management of operations, electronic commerce and the effective use of advanced manufacturing technologies. He has published articles in Management Science, Sloan Management Review, Decision Sciences, Journal of Operations Management, and Business Horizons, among others. His research received the 1997 Chan Hahn award, the 1996 Stan Hardy award and the 2004 Wick Skinner award. Dr. Boyer received the 2007 John D. and Dortha J. Withrow Teacher-Scholar Award at Michigan State University. He co-wrote the book Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes, American Management Association, 2005. He is a member of the Academy of Management, Decision Sciences Institute and the Production and Operations Management Society.