Open Internationalization Strategy

Herausgeber: Tournois, Nadine; Very, Philippe

• Broschiertes Buch

Produktbeschreibung

This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyse expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 338
• Erscheinungstermin: 29. August 2022
• Englisch
• Abmessung: 225mm x 149mm x 21mm
• Gewicht: 454g
• ISBN-13: 9780367557942
• ISBN-10: 0367557940
• Artikelnr.: 69892450

Autorenporträt

Nadine Tournois is a professor of marketing and Dean of the IAE Graduate School of Management of the University Côte d'Azur, France. Philippe Very is Professor of Strategy and Head of Faculty at EDHEC Business School, France.

Inhaltsangabe

Part 1. Culture and its requirements. 1. Intercultural influences leading
to implementation failure in the Russian automotive industry Valery Krylov
and Vincent Montenero. 2. African cultural factors in the rethinking of
cross-cultural management in Africa in terms of crossvergence Suzanne
Apitsa. 3. The making of an innovation: disentangling cultural diversity
and power relations Sylvie Chevrier and Liece Khalfaoui. 4. The
introduction of the English language in an Italian multinational company: a
response to constraints caused by rapid internationalization Vincent
Montenero and Cristina Cazorzi. 5. The international culture of the
researcher in international management: the chicken and the egg Foued
Cheriet, Laure Dikmen, Karim Trabelsi. Part 2. Partnerships and open
internationalization. 6. Collaborative practices of SMEs for the purpose of
internationalization: a review of the literature Jean-Christophe Gessler.
7. How do medium-sized companies develop their business network on an
international scale? The case of Gerflor Anastasia Sartorius. 8. The role
of proximities in the development of wine tourism practices: the cases of
the Provence-Alpes-Côte d'Azur region and South Australia Didier Bédé,
Sébastien Bédé, Coralie Haller. 9. The international dynamics of
competitive clusters: different insights and perspectives (2005-2015)
Manuela Bardet and Karine Guiderdoni-Jourdain. Part 3. Seeking
international efficiency. 10. Coordination and control of multinational
companies: A literature review Valérie Fossats-Vasselin. 11.
Internationalization decision models of international new ventures Tristan
Salvadori. 12. For a critical approach to corporate social responsibility
in Africa: the case of the gold mining sector Yves Livian. 13. Reopening of
stock markets and efficiency: the case of Central and Eastern Europe
Mohammad El Hajj. 14. Facing the innovation-export paradox: lessons from
innovative SMEs operating in small domestic markets Thi-Mong-Chau Nguyen,
Valérie-Inés De La Ville and Eric Milliot.