This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers? Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.
This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers? Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, Media Literacy, 8th edition, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).
Inhaltsangabe
Overview and Introduction PART ONE: REVIEWING Theories of Media Violence Effects of Exposure to Media Violence Violent Content on Television PART TWO: RECONCEPTUALIZING Violence Schema and Context Levels of Analysis Development Effects Risk The Industry¿s Perspective PART THREE: RETHINKING METHODOLOGY Effects Methodologies and Methods Content Analysis of Media Violence PART FOUR: LINEATION THEORY Axioms and Dictionary Propositions
Overview and Introduction PART ONE: REVIEWING Theories of Media Violence Effects of Exposure to Media Violence Violent Content on Television PART TWO: RECONCEPTUALIZING Violence Schema and Context Levels of Analysis Development Effects Risk The Industry¿s Perspective PART THREE: RETHINKING METHODOLOGY Effects Methodologies and Methods Content Analysis of Media Violence PART FOUR: LINEATION THEORY Axioms and Dictionary Propositions
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