On Brand - Licht, Aliza
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AS SEEN ON GOOD MORNING AMERICA! AND IN HARVARD BUSINESS REVIEW How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, hone your mindset, and plot your future. Aliza Licht, a former communications executive who successfully turned her expertise into a multimedia brand, shares both personal and professional advice from her lived experiences to help you discover what your brand is: who you already are, who you want to be, and how to…mehr

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Produktbeschreibung
AS SEEN ON GOOD MORNING AMERICA! AND IN HARVARD BUSINESS REVIEW How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, hone your mindset, and plot your future. Aliza Licht, a former communications executive who successfully turned her expertise into a multimedia brand, shares both personal and professional advice from her lived experiences to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. In a world where the lines between personal and professional brand are blurred and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand--it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words "that's so on brand for you."
Autorenporträt
ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand-building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous Twitter phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.