Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do? Bob DeStefano's goal is to help you and your people get up to speed with Generation Net. You'll learn the "whats" and "whys" of online marketing, including how to: 1. Help customers find you and build lasting relationships when they do 2.…mehr
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do? Bob DeStefano's goal is to help you and your people get up to speed with Generation Net. You'll learn the "whats" and "whys" of online marketing, including how to: 1. Help customers find you and build lasting relationships when they do 2. Succeed online without alienating Boomer customers - or employees 3. Avoid marketing blunders and missteps 4. Be customer-centric with your website and social media 5. Optimize your marketing for online and mobile 6. Track and measure your results
Bob DeStefano is a B2B online marketing strategist and professional speaker with more than 20 years of experience helping distributors and manufacturers leverage online marketing to produce bottom-line results. Through his speaking, writing and consulting, Bob makes online marketing understandable and empowers business leaders with actionable tips and strategies. Business leaders can use these strategies immediately to generate leads and sales, to strengthen relationships with customers, and to measure the return on marketing investments. Bob earned an MBA from New York University, Stern School of Business, and a B.S. from Villanova University. His online marketing career began as a strategic planner for Dean Witter, Discover & Co. specializing in Internet and online marketing strategies. While at Dean Witter, Bob spearheaded the creation of the company's first website. As founder and president of SVM E-Marketing Solutions, a leading B2B online marketing agency, Bob works with a wide variety of companies - from Fortune 500 companies to small family-owned businesses - to help them leverage online marketing to achieve bottom-line results. Additionally, Bob serves as the endorsed online marketing consultant for a variety of industrial trade associations. Bob also contributes regularly to a variety of publications, including Modern Distribution Management and MarketingProfs, on the subject of actionable online marketing strategies. A member of the National Speakers Association, Bob has presented at many prestigious associations and companies. Bob will use his online marketing expertise to ensure your company's online marketing strategies produce bottom-line results!
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