Nonprofit Fundraising 101
A Practical Guide to Easy to Implement Ideas and Tips from Industry Experts
Nonprofit Fundraising 101
A Practical Guide to Easy to Implement Ideas and Tips from Industry Experts
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Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource…mehr
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- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 368
- Erscheinungstermin: 19. Januar 2016
- Englisch
- Abmessung: 226mm x 150mm x 28mm
- Gewicht: 431g
- ISBN-13: 9781119100461
- ISBN-10: 1119100461
- Artikelnr.: 42744385
- Verlag: John Wiley & Sons
- Seitenzahl: 368
- Erscheinungstermin: 19. Januar 2016
- Englisch
- Abmessung: 226mm x 150mm x 28mm
- Gewicht: 431g
- ISBN-13: 9781119100461
- ISBN-10: 1119100461
- Artikelnr.: 42744385
to Be a Fundraiser xxvii Lynne Twist, author of The Soul of Money:
Reclaiming the Wealth of Our Inner Resources PART 1: Planning for Success
and Preparing Your Team 1 Chapter 1 Creating a Fundraising Plan 3
Interviewee: Andrea McManus, president of The Development Group Insets:
Dispelling the Overhead Myth; Sample Fundraising Plan Chapter 2 Hiring and
Training Development Staff 13 Interviewee: Missy Sherburne, cheif
partnerships officer at DonorsChoose.org Inset: Get Your Executive Director
to Love Fundraising with Brian Gougherty, director of major gifts at
Worldreader Chapter 3 Engaging Your Board 25 Interviewee: Lisa Hoffman,
fundraising and board development consultant Chapter 4 Volunteer
Fundraising 37 Interviewee: Simon Tam, director of marketing at Oregon
Environmental Council Case Study: APANO PART 2: Building Your Toolkit and
Tracking Progress 45 Chapter 5 Prospecting and Donor Research 47
Interviewee: Helen Brown, co-author of Prospect Research for Fundraisers:
The Essential Handbook and president of the Helen Brown Group Chapter 6
Donor Databases and CRM 57 Interviewees: Suzanne DiBianca, president and
co-founder of Salesforce.com Foundation, and Peggy Duvette, director of
social impact at NetSuite Chapter 7 Measuring Impact: Data, Stories, and
Organizational Dashboards 65 Interviewee: Stever MacLaughlin, director of
analytics at Blackbaud Inset: Outputs Versus Outcomes Case Study: charity:
water with Kaitlyn Jankowski, supporter experience manager at charity:
water PART 3: Individual Donors 77 Chapter 8 Grassroots Fundraising:
Building Your Donor Pyramid 79 Interviewee: Kim Klein, author of
Fundraising for Social Change and principal of Klein & Roth Consulting
Inset: Don't Be Afraid to Dream Big Chapter 9 Major Donors: Building
Relationships, Making the Ask, and Stewardship 87 Interviewee: Kay Sprinkel
Grace, author of Beyond Fundraising and fundraising consultant Inset:
Tracking Major Donors in Databases Chapter 10 Direct Mail: The Ins and Outs
99 Interviewee: Mal Warwick, author of Revolution in the Mailbox and
founder and chairman of Mal Warwick Donordigital Chapter 11 Year-End,
Annual Appeals, and Membership Campaigns 107 Interviewee: Farra Trompeter,
vice president at Big Duck and vice chair of the board at NTEN Inset:
Sample Year-End Campaign Calendar Chapter 12 Event-Based Fundraising 117
Interviewees: Tracy Kosolcharoen, marketing manager at Eventbrite, Daniel
Lurie, CEO and founder of Tipping Point Community, and Jen Pitts, managing
director of communications, events, and development at Tipping Point
Community Inset: Van Jones' Live Ask Recipe with Van Jones, CNN
correspondent and president and co-founder of Dream Corps Chapter 13 Runs,
Walks, and Rides: Community-Based Fundraising 133 Interviewee: Jeff Shuck,
founder and CEO of Plenty Case Study: Kyra Millich, volunteer fundraiser
Chapter 14 Fundraising Across the Generations: Millennials, Baby Boomers,
and More 143 Interviewees: Alia McKee, principal of Sea Change Strategies,
and Derrick Feldmann, president and founder of Achieve Inset: The
Generations: What Fundraisers Need to Know PART 4: Online Fundraising 153
Chapter 15 Maximizing Website Donations 155 Interviewee: Caryn Stein, vice
president of communications and content at Network for Good, and editor of
The Nonprofit Marketing blog Case Study: Mercy House, by CommitChange
Chapter 16 Fundraising with Email 165 Interviewee: Kivi Leroux Miller,
author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to
Build Support for Your Good Cause and president of
NonprofitMarketingGuide.com Inset: Email Cheat Sheet, by CommitChange
Chapter 17 Social Media and Crowdfunding for Your Cause 175 Interviewees:
Beth Kanter, author of The Networked Nonprofit and blogger, and John
Haydon, author of Facebook Marketing for Dummies and founder of Inbound
Zombie Inset: P.O.S.T. to Social Media Social Media Case Study: The ALS Ice
Bucket Challenge with Lance Slaughter, chief chapter relations and
development officer at the ALS Association Appendix Practical Tips for Key
Social Media Platforms 189 Crowdfunding Case Study: RE-volv, with Andreas
Karelas, founder and executive director at REV-volv Chapter 18 Mobile
Fundraising 195 Interviewees: Heather Mansfield, author of Mobile for Good:
A How-To Fundraising Guide for Nonprofits and principal blogger at
Nonprofit Tech for Good, and Tanya Urschel, nonprofit vertical manager at
PayPal Insets: Planning for Success: Th e Mobile Matrix(TM) by Sparrow:
Mobile for All; Text-to-Give PART 5: Foundations 205 Chapter 19 Research,
Getting in the Door, and Securing an Invitation to Apply 207 Interviewees:
Tori O'Neal McElrath, author of Winning Grants Step by Step and founder of
O'Neal Consulting Services, and Leeanne G-Bowley, manager of capacity and
leadership development at Foundation Center and artistic and executive
director at In-Sight Dance Company Insets: The Diff erent Kinds of
Foundations; Types of Grants Chapter 20 Government Grants 221 Interviewee:
Joshua Sheridan Fouts, executive director at Bioneers Inset: Where to Find
Government Grants Chapter 21 Writing a Winning LOI and Proposal 227
Interviewees: Susan Fox, co-author of Grant Proposal Makeover: Transform
Your Request From No to Yes and fundraising consultant, and Jane C. Geever,
author of Th e Foundation Center's Guide to Proposal Writing and founder of
J.C. Geever Chapter 22 Tracking Progress and Reporting Back 235
Interviewee: Beverly Browning, author of Grant Writing for Dummies and vice
president of grant writing services at eCivis Inset: Logic Models PART 6:
Corporate Support 243 Chapter 23 Sponsorships 245 Interviewee: Maureen
Carlson, president of GoodScout Inset: Sponsorship Proposal Template
Chapter 24 Cause Marketing Partnerships 255 Interviewees: David Hessekiel,
co-author of Good Works and president of Cause Marketing Forum, and Joe
Waters, author of Cause Marketing for Dummies and founder of Selfish Giving
Inset: Cause Marketing Proposal Tips Chapter 25 In-Kind Fundraising and
Media Sponsorship 265 Interviewee: Gayle Samuelson Carpentier, chief
business development officer at TechSoup Global PART 7: Unlocking Social
Enterprise 273 Chapter 26 Earned Income Strategies 275 Guest Contributor:
Rick Aubry, professor of social enterprise at Tulane University and founder
of Rubicon Programs Social Enterprise Case Study: Grow Dat Afterword:
Finding Your Path 287 Premal Shah, president and co-founder of Kiva.org
Closing Thoughts 291 Book Partners 295 About the Authors 317 Index 319
to Be a Fundraiser xxvii Lynne Twist, author of The Soul of Money:
Reclaiming the Wealth of Our Inner Resources PART 1: Planning for Success
and Preparing Your Team 1 Chapter 1 Creating a Fundraising Plan 3
Interviewee: Andrea McManus, president of The Development Group Insets:
Dispelling the Overhead Myth; Sample Fundraising Plan Chapter 2 Hiring and
Training Development Staff 13 Interviewee: Missy Sherburne, cheif
partnerships officer at DonorsChoose.org Inset: Get Your Executive Director
to Love Fundraising with Brian Gougherty, director of major gifts at
Worldreader Chapter 3 Engaging Your Board 25 Interviewee: Lisa Hoffman,
fundraising and board development consultant Chapter 4 Volunteer
Fundraising 37 Interviewee: Simon Tam, director of marketing at Oregon
Environmental Council Case Study: APANO PART 2: Building Your Toolkit and
Tracking Progress 45 Chapter 5 Prospecting and Donor Research 47
Interviewee: Helen Brown, co-author of Prospect Research for Fundraisers:
The Essential Handbook and president of the Helen Brown Group Chapter 6
Donor Databases and CRM 57 Interviewees: Suzanne DiBianca, president and
co-founder of Salesforce.com Foundation, and Peggy Duvette, director of
social impact at NetSuite Chapter 7 Measuring Impact: Data, Stories, and
Organizational Dashboards 65 Interviewee: Stever MacLaughlin, director of
analytics at Blackbaud Inset: Outputs Versus Outcomes Case Study: charity:
water with Kaitlyn Jankowski, supporter experience manager at charity:
water PART 3: Individual Donors 77 Chapter 8 Grassroots Fundraising:
Building Your Donor Pyramid 79 Interviewee: Kim Klein, author of
Fundraising for Social Change and principal of Klein & Roth Consulting
Inset: Don't Be Afraid to Dream Big Chapter 9 Major Donors: Building
Relationships, Making the Ask, and Stewardship 87 Interviewee: Kay Sprinkel
Grace, author of Beyond Fundraising and fundraising consultant Inset:
Tracking Major Donors in Databases Chapter 10 Direct Mail: The Ins and Outs
99 Interviewee: Mal Warwick, author of Revolution in the Mailbox and
founder and chairman of Mal Warwick Donordigital Chapter 11 Year-End,
Annual Appeals, and Membership Campaigns 107 Interviewee: Farra Trompeter,
vice president at Big Duck and vice chair of the board at NTEN Inset:
Sample Year-End Campaign Calendar Chapter 12 Event-Based Fundraising 117
Interviewees: Tracy Kosolcharoen, marketing manager at Eventbrite, Daniel
Lurie, CEO and founder of Tipping Point Community, and Jen Pitts, managing
director of communications, events, and development at Tipping Point
Community Inset: Van Jones' Live Ask Recipe with Van Jones, CNN
correspondent and president and co-founder of Dream Corps Chapter 13 Runs,
Walks, and Rides: Community-Based Fundraising 133 Interviewee: Jeff Shuck,
founder and CEO of Plenty Case Study: Kyra Millich, volunteer fundraiser
Chapter 14 Fundraising Across the Generations: Millennials, Baby Boomers,
and More 143 Interviewees: Alia McKee, principal of Sea Change Strategies,
and Derrick Feldmann, president and founder of Achieve Inset: The
Generations: What Fundraisers Need to Know PART 4: Online Fundraising 153
Chapter 15 Maximizing Website Donations 155 Interviewee: Caryn Stein, vice
president of communications and content at Network for Good, and editor of
The Nonprofit Marketing blog Case Study: Mercy House, by CommitChange
Chapter 16 Fundraising with Email 165 Interviewee: Kivi Leroux Miller,
author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to
Build Support for Your Good Cause and president of
NonprofitMarketingGuide.com Inset: Email Cheat Sheet, by CommitChange
Chapter 17 Social Media and Crowdfunding for Your Cause 175 Interviewees:
Beth Kanter, author of The Networked Nonprofit and blogger, and John
Haydon, author of Facebook Marketing for Dummies and founder of Inbound
Zombie Inset: P.O.S.T. to Social Media Social Media Case Study: The ALS Ice
Bucket Challenge with Lance Slaughter, chief chapter relations and
development officer at the ALS Association Appendix Practical Tips for Key
Social Media Platforms 189 Crowdfunding Case Study: RE-volv, with Andreas
Karelas, founder and executive director at REV-volv Chapter 18 Mobile
Fundraising 195 Interviewees: Heather Mansfield, author of Mobile for Good:
A How-To Fundraising Guide for Nonprofits and principal blogger at
Nonprofit Tech for Good, and Tanya Urschel, nonprofit vertical manager at
PayPal Insets: Planning for Success: Th e Mobile Matrix(TM) by Sparrow:
Mobile for All; Text-to-Give PART 5: Foundations 205 Chapter 19 Research,
Getting in the Door, and Securing an Invitation to Apply 207 Interviewees:
Tori O'Neal McElrath, author of Winning Grants Step by Step and founder of
O'Neal Consulting Services, and Leeanne G-Bowley, manager of capacity and
leadership development at Foundation Center and artistic and executive
director at In-Sight Dance Company Insets: The Diff erent Kinds of
Foundations; Types of Grants Chapter 20 Government Grants 221 Interviewee:
Joshua Sheridan Fouts, executive director at Bioneers Inset: Where to Find
Government Grants Chapter 21 Writing a Winning LOI and Proposal 227
Interviewees: Susan Fox, co-author of Grant Proposal Makeover: Transform
Your Request From No to Yes and fundraising consultant, and Jane C. Geever,
author of Th e Foundation Center's Guide to Proposal Writing and founder of
J.C. Geever Chapter 22 Tracking Progress and Reporting Back 235
Interviewee: Beverly Browning, author of Grant Writing for Dummies and vice
president of grant writing services at eCivis Inset: Logic Models PART 6:
Corporate Support 243 Chapter 23 Sponsorships 245 Interviewee: Maureen
Carlson, president of GoodScout Inset: Sponsorship Proposal Template
Chapter 24 Cause Marketing Partnerships 255 Interviewees: David Hessekiel,
co-author of Good Works and president of Cause Marketing Forum, and Joe
Waters, author of Cause Marketing for Dummies and founder of Selfish Giving
Inset: Cause Marketing Proposal Tips Chapter 25 In-Kind Fundraising and
Media Sponsorship 265 Interviewee: Gayle Samuelson Carpentier, chief
business development officer at TechSoup Global PART 7: Unlocking Social
Enterprise 273 Chapter 26 Earned Income Strategies 275 Guest Contributor:
Rick Aubry, professor of social enterprise at Tulane University and founder
of Rubicon Programs Social Enterprise Case Study: Grow Dat Afterword:
Finding Your Path 287 Premal Shah, president and co-founder of Kiva.org
Closing Thoughts 291 Book Partners 295 About the Authors 317 Index 319