Non-Profit-Maximizing Behavior in Supply Chain Management
Torsten Gully
Broschiertes Buch

Non-Profit-Maximizing Behavior in Supply Chain Management

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Non-profit-maximizing behavior in supply chain management focuses on the human component in supply chain management. It develops behavioral models that consider individual and social preferences of supply chain members in order to improve our understanding of actual decision-making in supply chain management.The author challenges the common assumption of a selfish homo economicus and introduces the human component in three experimental studies: In the first study, he examines the effect of individual risk preferences in the Newsvendor context. In the second study, a common group identity to ov...