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Finding your niche in real estate can lead to greater success in real estate. Niche marketing strategies are critical to successfully attract and retain customers in today's savvy real estate market. This niche marketing guide is a valuable resource for gaining keen insights to taking specific steps toward achieving greater financial rewards in real estate through specialization. Finding unique ways to stand out from the crowd and build connections with clients, buyers and individuals have never been more important to growing your real estate business. These respected real estate authors recount their own experiences and share others illustrating the power of niche marketing. Interactive checklists provide specific ideas and steps to seize greater success in real estate through specialization.