Brian Salter

Newsletters and Press Releases: Bullet Guides

• Broschiertes Buch

Produktbeschreibung

Open this book and you will - Get people's attention - Write compelling copy - Make an impact in the media - Keep your customers coming back

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 128
• Erscheinungstermin: 1. September 2012
• Englisch
• Abmessung: 156mm x 108mm x 13mm
• Gewicht: 92g
• ISBN-13: 9781444163551
• ISBN-10: 1444163558
• Artikelnr.: 34541571

Autorenporträt

Brian Salter is a successful author of business books, and has worked as a journalist in the UK, Dubai and China.

Inhaltsangabe

: 1. Promoting your business
: 2. Key messaging
: 3. Structuring a press release
: 4. Writing a press release
: 5. Essential reading
: 6. Distributing press releases
: 7. Writing newsletters
: 8. Formatting and technical tips
: 9. Copyright
: 10. Common mistakes