The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea.
The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea.
Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University's Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern's Center of Entrepreneurship Education, an interdisciplinary, experiential "system of entrepreneurship" where undergraduates, graduate students, and alumni learn the principles of entrepreneurial thinking and planning, and then launch new companies. An internationally recognized scholar in the field of research and innovation, Dr. Meyer is the author of The Power of Product Platforms (written with Alvin P. Lehnerd, The Free Press, NY, 1997) and The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, for which he received the Maurice Holland Award from the Industrial Research Institute (Oxford University Press, NY, 2007). Dr. Meyer is a graduate of Harvard College and holds his master's and doctoral degrees from MIT.
Inhaltsangabe
I. DEFINING THE VENTURE 1. Defining Your Industry Focus and the Type of Business You Want to Start 2. Defining the Target Customer: Users and Buyers 3. Defining the Needs of Target Customers: Getting Into Their Hearts and Mind 4. Defining Solutions for Customers: Developing a Product Line and Services Strategy 5. Defining the Business Model for a Venture 6. Positioning and Branding a Venture in the Marketplace 7. A Reality Check on the Venture Concept and the Business Model II. WRITING THE BUSINESS PLAN AND MAKING THE PITCH 8. Financial Sources for Startups and Corporate Ventures 9. Projecting the Financial Performance and Requirements for the Venture 10. Organizing the Venture Team 11. Writing the Business Plan! 12. Making the Pitch Cases
I. DEFINING THE VENTURE 1. Defining Your Industry Focus and the Type of Business You Want to Start 2. Defining the Target Customer: Users and Buyers 3. Defining the Needs of Target Customers: Getting Into Their Hearts and Mind 4. Defining Solutions for Customers: Developing a Product Line and Services Strategy 5. Defining the Business Model for a Venture 6. Positioning and Branding a Venture in the Marketplace 7. A Reality Check on the Venture Concept and the Business Model II. WRITING THE BUSINESS PLAN AND MAKING THE PITCH 8. Financial Sources for Startups and Corporate Ventures 9. Projecting the Financial Performance and Requirements for the Venture 10. Organizing the Venture Team 11. Writing the Business Plan! 12. Making the Pitch Cases
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