Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
Kenneth B. Kahn (BIE, Georgia Institute of Technology; MSIE, Virginia Polytechnic Institute and State University; Ph.D. in Marketing, Virginia Polytechnic Institute and State University) is a tenured Associate Professor of Marketing and a College of Business Administration Reagan Scholar in the Department of Marketing and Logistics at the University of Tennessee. His teaching and research interests concern product development, product management, and forecasting of existing and new products. He has published in a variety of journals, including the Journal of Product Innovation Management, Journal of Business Research, Journal of Forecasting, Journal of Business Forecasting, Marketing Management, and R&D Management. He is the author of the book Product Planning Essentials and editor of the PDMA Handbook on New Product Development, 2nd edition.Dr. Kahn is cofounding Director of the University of Tennessee's Sales Forecasting Management Forum, which specializes in education and research involving market analysis and sales forecasting. He is also the current Vice President of Publications for the Product Development and Management Association (www.pdma.org). Prior to joining the faculty at the University of Tennessee, Dr. Kahn was Director of Georgia Tech's Marketing Analysis Laboratory and cofounder of Georgia Tech's Collaborative Product Development Laboratory, both of which conducted corporate-sponsored research.Dr. Kahn's industrial experience includes serving as an industrial engineer and project engineer for the Weyerhaeuser Company and a manufacturing engineer for Respironics, Inc. He has consulted with and facilitated benchmarking sessions with numerous companies, including 3M, Acco Brands, Amgen, Biolab, Borden, Cargill, Cheps USA, Ciba Specialty Chemicals, Coca-Cola, Corning, Enterasys Networks, Gillette, Hanes/L'eggs, Hewlett-Packard, Lifescan, Mary Kay Cosmetics, McNeil Consumer Healthcare, Miller Brewing Company, Moen, Motorola, Mrs. Smith's Bakeries, Nabisco, Pharmavite, Schering-Plough, SmithKline Beecham, Springs Industries, Symbol Technologies, Tropicana, Unilever, and Xerox.
Inhaltsangabe
Part 1 Foundations of Applied New Product Forecasting Chapter 1 Introduction to Applied New Product Forecasting Chapter 2 New Product Development and New Product Forecasting: Process and Structure Part 2 New Product Forecasting Techniques Chapter 3 Judgmental New Product Forecasting Techniques Chapter 4 Customer/Market Research Techniques for New Product Forecasting Chapter 5 Time Series Techniques for New Product Forecasting Chapter 6 Regression Analysis for New Product Forecasting Part 3 Managerial Considerations for Applied New Product Forecasting Chapter 7 Special Topics in New Product Forecasting Chapter 8 New Product Forecasting Benchmarks
Part 1 Foundations of Applied New Product Forecasting Chapter 1 Introduction to Applied New Product Forecasting Chapter 2 New Product Development and New Product Forecasting: Process and Structure Part 2 New Product Forecasting Techniques Chapter 3 Judgmental New Product Forecasting Techniques Chapter 4 Customer/Market Research Techniques for New Product Forecasting Chapter 5 Time Series Techniques for New Product Forecasting Chapter 6 Regression Analysis for New Product Forecasting Part 3 Managerial Considerations for Applied New Product Forecasting Chapter 7 Special Topics in New Product Forecasting Chapter 8 New Product Forecasting Benchmarks
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