New Product Development with the use of Quality Function Deployment
Ioannis Chalkiadakis
Broschiertes Buch

New Product Development with the use of Quality Function Deployment

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The New Product Development (NPD) process is an investment for every manufacturing company. For this kind of investment resources of all type are needed. A cost which is funded by the company with the target of short or long term return by the success of the new product in the market, which is determined by the demand. In Greece the business landscape is in a critical situation. The companies, in order to have a future, can no more rely to the low demand of the domestic market so, they have to try to promote their products abroad. This means more resources and effort for promotion, for gaining...