Hubert Gatignon

New Product & Services Development

• Gebundenes Buch

Produktbeschreibung

The profitability and even the survival of an organization depends on its capacity to innovate with products and services and market them effectively. The link between innovation and business performance is well established, making the study of innovation and new product and service development of critical importance to the study of business. New product development is also a critical marketing issue, with the satisfaction of customers based on the core products and services of a firm and how they are differentiated from competitors. Equally important are the technological, organizational and strategic strengths of a firm, making the development of new products and services a multidisciplinary endeavour. Edited by one of the world's leading authorities in the area, this collection is arranged so as to emphasise the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing. Volume One: Innovating New Products and Services: The Dimensions of Innovations Volume Two: Orienting the Firm for Promoting Innovations: Establishing a Culture of Innovations Volume Three: Organizing to Innovate: Adapting the Firm to Innovate Volume Four: Launching New Products and Services: Marketing Innovations Effectively

Produktdetails

• Verlag: Sage Publications
• Erscheinungstermin: November 2010
• Englisch
• ISBN-13: 9781857020533
• ISBN-10: 1857020537
• Artikelnr.: 32811173

Inhaltsangabe

VOLUME ONE: INNOVATING NEW PRODUCTS AND SERVICES: THE DIMENSIONS OF
INNOVATIONS Part 1: Technological Dimensions Innovation: Mapping the winds
of creative destruction - J. William Abernathy and Kim B. Clark Explaining
the Attacker's Advantage: Technological paradigms, organizational dynamics,
and the value network - M. Clayton Christensen and Richard S. Rosenbloom On
the Definition and Measurement of Technological Discontinuities - Ellinor
Ehrnberg A Structural Approach to Assessing Innovation: Construct
development of innovation locus, type, and characteristics - Hubert
Gatignon, Michael L. Tushman, Wendy Smith and Philip Anderson Degrees of
Product Innovation - Donald F. Heany Underinvestment and Incompetence as
Responses to Radical Innovation: Evidence from the photolithographic
alignment equipment industry - Rebecca Henderson Architectural Innovation:
The reconfiguration of existing product technologies and the failure of
established firms - Rebecca M. Henderson and Kim B. Clark Toward a General
Modular Systems Theory and its Application to Interfirm Product Modularity
- Melissa A. Schilling Unraveling the Process of Creative Destruction:
Complementary assets and incumbent survival in the typesetter industry -
Mary Tripsas Dominant Designs, Technology Cycles, and Organizational
Outcomes - Michael L Tushman and Johann P. Murmann Technological
Discontinuities and Organizational Environments - Michael Tushman and
Philip Anderson Part 2: Market-Based Dimensions Attributes of Innovations
as Factors in Diffusion - Frederick C. Fliegel and Joseph E. Kivlin
Innovativeness, Novelty Seeking, and Consumer Creativity - Elizabeth C.
Hirschman Purchase Intentions and the Dimensions of Innovation: An
exploratory model - Susan L. Holak and Donald R. Lehmann Exploring the
Consumer Decision Process in the Adoption of Solar Energy Systems - Duncan
G. Labay and Thomas C. Kinnear Perceived Innovation Attributes as
Predictors of Innovativeness - Lyman E. Ostlund New Product Adoption and
Diffusion - Everett M. Rogers VOLUME TWO: ORIENTING THE FIRM FOR PROMOTING
INNOVATIONS: ESTABLISHING A CULTURE OF INNOVATIONS Part 1: Strategic and
Market Orientation Corporate Culture, Customer Orientation, and
Innovativeness in Japanese Firms: A quadrad analysis - Rohit Deshpandé,
John U. Farley, and Frederick E. J. Webster Strategic Orientation of the
Firm and New Product Performance - Hubert Gatignon and Jean-Marc Xuereb
Creating a Market Orientation: A longitudinal, multifirm, grounded analysis
of cultural transformation - Gary F. Gebhardt, Gregory S. Carpenter and
John F. Sherry Market Orientation: Antecedents and consequences - Bernard
J. Jaworski and Ajay K. Kohli MARKOR: A measure of market orientation -
Ajay K. Kohli, Bernard J. Jaworski, and Ajith Kumar The Effect of a Market
Orientation on Business Profitability - John C. Narver and Stanley F.
Slater Does Competitive Environment Moderate the Market
Orientation-Performance Relationship? - Stanley F. Slater and John C.
Narver Part 2: Role of Management The Influence of Top Management Team
Functional Diversity on Strategic Orientations: The moderating role of
environmental turbulence and Inter functional coordination - Seigyoung Auh
and Bulent Menguc Conflict, Leadership, and Market Orientation - Bulent
Menguc and Seigyoung Auh Understanding the Marketing Department's Influence
within the Firm - Peter C. Verhoef and Peter S. H. Leeflang Managing the
Future: CEO attention and innovation outcomes - Manijt S. Yadav, Jaideep C.
Prabhu, and Rajesh K. Chandy Part 3: Managing Capabilities Absorptive
Capacity: A new perspective on learning and innovation - Wesley M. Cohen
and Daniel A. Levinthal Success in High-Technology Markets: Is marketing
capability critical? - Shantanu Dutta, Om Narasimhan, and Surendra Rajiv
Organizational Market Information Processes: Cultural antecedents and new
product outcomes - Christine Moorman The Contingency Value of Complementary
Capabilities in Product Development - Christine Moorman and Rebecca J.
Slotegraaf VOLUME THREE: ORGANIZING TO INNOVATE: ADAPTING THE FIRM TO
INNOVATE Part 1: Fostering Creativity in the Firm Past Success and
Creativity Over Time: A study of inventors in the hard disk drive industry
- Pino G. Audia and Jack A. Goncalo The Use of Visual Mental Imagery in New
Product Design - Darren W. Dahl, Amitava Chattopadhyay and Gerald J. Gorn
The Influence and Value of Analogical Thinking during New Product Ideation
- Darren W. Dahl and Page Moreau Toward Identifying the Inventive Templates
of New Products: A channelled ideation approach - Jacob Goldenberg, David
Mazursky and Sorin Solomon The Impact of Organizational Memory on New
Product Performance and Creativity - Christine Moorman and Anne S. Miner
Part 2: Getting the Customer Involved The Voice of the Customer - Abbie
Griffin and John R. Hauser Performance Assessment of the Lead User
Idea-Generation Process for New Product Development - Gary L. Lilien,
Pamela D. Morrison, Kathleen Searls, Mary Sonnack and Eric Von Hippel
Customers as Innovators: A New Way to Create Value - Stefan Thomke and Eric
von Hippel Lead Users: A source of novel product concepts - Eric von Hippel
Part 3: New Product Teams The Comparative Advantage of X-Teams - Deborah
Ancona, Henrik Bresman and Katrin Kaeufer Patterns of Communication among
Marketing, Engineering and Manufacturing: A comparison between two new
product teams - Abbie Griffin and John R. Hauser Cross-Functional Project
Groups in Research and New Product Development: Diversity, communications,
job stress, and outcomes - Robert T. Keller The Effects of R&D Team
Co-Location on Communication Patterns Among R&D, Marketing, and
Manufacturing - Den B. Van and Rudy K. Moenaert Interfunctional Conflict,
Conflict Resolution Styles, and New Product Success: A four-culture
comparison - Jinhong Xie, X. M. Song, and Anne Stringfellow Part 4: When to
Forge Alliances? Asymmetric New Product Development Alliances: Win-win or
win-lose partnerships? - Kartik Kalaignanam, Venkatesh Shankar and Rajan
Varadarajan Organizational Trust and Interfirm Cooperation: An examination
of horizontal versus vertical alliances - Aric Rindfleisch Technology
Development Mode: A transaction cost conceptualization - Thomas S.
Robertson and Hubert Gatignon VOLUME FOUR: LAUNCHING NEW PRODUCTS AND
SERVICES: MARKETING INNOVATIONS EFFECTIVELY Part 1: Branding and Brand
Extension Consumer Evaluations of Brand Extensions - David A. Aaker and
Kevin L. Keller The Effects of Sequential Introduction of Brand Extensions
- Kevin L. Keller and David A. Aaker Stock Market Reactions to Brand
Extension Announcements: The effects of brand attitude - Vicki Lane and
Robert Jacobson Part 2: Looking Ahead to New Product Acceptance and
Diffusion Sociometric Location and Innovativeness: Reformulation and
extension of the diffusion model - Marshall H. Becker Social Contagion and
Innovation: Cohesion versus structural equivalence - Ronald S. Burt An
Empirical Comparison of New Product Trial Forecasting Models - Bruce G. S.
Hardie, Peter S. Fader, and Michael Wisniewski A Meta-Analysis of
Applications of Diffusion Models - Fareena Sultan, John U. Farley and
Donald R. Lehmann Medical Innovation Revisited: Social contagion versus
marketing effort - Van den Bulte and Gary L. Lilien Part 3: Anticipating
Competitors' Reactions Competitive Reactions to Market Entry: Explaining
Interfirm Differences - Hubert Gatignon, Erin Anderson and Kristiaan Helsen
Retaliatory Behavior to New Product Entry - Sabine Kuester, Christian
Homburg and Thomas S. Robertson Proactive and Reactive Product Line
Strategies: Asymmetries between market leaders and followers - Venkatesh
Shankar Part 4: Marketing Pre-Launch: Announcing the Innovation New
Production Preannouncing Behavior: A market signaling study - Jehoshua
Eliashberg and Thomas S. Robertson Modeling the Impact of Product
Preannouncements in the Context of Indirect Network Externalities -
Emmanuelle Nagard-Assayag and Delphine Manceau New Product Preannouncements
and Shareholder Value: Don't make promises you can't keep - Alina Sorescu,
Venkatesh Shankar and Tarun Kushwaha