New Media and Popular Imagination places the current technological upheaval in audio-visual culture in the context of previous periods of twentieth-century media innovation. Examining popular and industry responses to the introduction of radio, television, and digital media into the home, the book underscores the continuities and disjunctions in the ways in which electronic media have been anticipated, promoted, and resisted in twentieth-century America.
New Media and Popular Imagination places the current technological upheaval in audio-visual culture in the context of previous periods of twentieth-century media innovation. Examining popular and industry responses to the introduction of radio, television, and digital media into the home, the book underscores the continuities and disjunctions in the ways in which electronic media have been anticipated, promoted, and resisted in twentieth-century America.
WILLIAM BODDY, Professor in the Department of Communication Studies, Baruch College, City University of New York
Inhaltsangabe
* Introduction * 1.: Cinema and Wireless in Turn of the Century Imagination * 2.: The Wireless Nation: Defining Radio as a Domestic Technology * 3.: The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV * 4.: US Television Abroad: 1960 - 1990 * 5.: 'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s * 6.: Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK * 7.: Redefining the Home Screen: The Case of the Digital Video Recorder * 8.: Marketers Strike Back: Virtual Advertising * 9.: 'How God Watches Television': Early Responses to Digital TV * 10.: High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV * 11.: 'Too easy, too cheap, and too fast too control': Intellectual Property Battles in Digital TV * Select Bibliography
* Introduction * 1.: Cinema and Wireless in Turn of the Century Imagination * 2.: The Wireless Nation: Defining Radio as a Domestic Technology * 3.: The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV * 4.: US Television Abroad: 1960 - 1990 * 5.: 'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s * 6.: Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK * 7.: Redefining the Home Screen: The Case of the Digital Video Recorder * 8.: Marketers Strike Back: Virtual Advertising * 9.: 'How God Watches Television': Early Responses to Digital TV * 10.: High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV * 11.: 'Too easy, too cheap, and too fast too control': Intellectual Property Battles in Digital TV * Select Bibliography
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