As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.…mehr
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.
Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia
Inhaltsangabe
Contents: Preface. R.R. Dholakia N. Mundorf N. Dholakia Bringing Infotainment Home: Challenge & Choices. Part I: Managerial Perspectives.M. Samuelsson Market Opportunities and Pitfalls for New Infotainment Technology in the Home. J. Carey M. Elton Forecasting Demand for New Consumer Services: Challenges and Alternatives. P.M. Orme Developing Strategies for Broadband Services. R.R. Dholakia Taking Movies-on-Demand to Market. Part II: User Perspectives.J. Bryant C. Love Entertainment as the Driver of New Information Technology. G.W. Cermak An Approach to Mapping Entertainment Alternatives. C.F. Kaufman P.M. Lane Time and Technology: The Growing Nexus. N. Mundorf S. Westin Adoption of Information Technology: Contributing Factors. A.F. Firat Literacy in the Age of New Information Technologies. Part III: Policy Perspectives.J.J. Malachowski Telecommunications Policy and Economic Development: A Regulatory Perspective. W.H. Dutton Electronic Service Delivery in the Public Sector: Lessons From Innovations in the United States. C. Steinfield Creating an Electronic Information Services Marketplace in the United States. J.C. Thomas The Long-Term Social Implications of New Information Technology.
Contents: Preface. R.R. Dholakia N. Mundorf N. Dholakia Bringing Infotainment Home: Challenge & Choices. Part I: Managerial Perspectives.M. Samuelsson Market Opportunities and Pitfalls for New Infotainment Technology in the Home. J. Carey M. Elton Forecasting Demand for New Consumer Services: Challenges and Alternatives. P.M. Orme Developing Strategies for Broadband Services. R.R. Dholakia Taking Movies-on-Demand to Market. Part II: User Perspectives.J. Bryant C. Love Entertainment as the Driver of New Information Technology. G.W. Cermak An Approach to Mapping Entertainment Alternatives. C.F. Kaufman P.M. Lane Time and Technology: The Growing Nexus. N. Mundorf S. Westin Adoption of Information Technology: Contributing Factors. A.F. Firat Literacy in the Age of New Information Technologies. Part III: Policy Perspectives.J.J. Malachowski Telecommunications Policy and Economic Development: A Regulatory Perspective. W.H. Dutton Electronic Service Delivery in the Public Sector: Lessons From Innovations in the United States. C. Steinfield Creating an Electronic Information Services Marketplace in the United States. J.C. Thomas The Long-Term Social Implications of New Information Technology.
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