New Directions in the Analysis of Multimodal Discourse
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Drawing predominantly on the theoretical approaches of systemic functional linguistics, scholars from the Americas, Europe, Asia, and Australia offer a range of perspectives on multi-modal discourse analysis, emphasizing ways in which the different modes interact inter-semiotically. After some discussion of theory, they look at such areas as writin
This book offers groundbreaking insights into exploring and accounting for the various facets of multimodality. It illustrates and tackles theoretical issues related to multimodal text analysis. The book focuses on important research areas: writing and graphology, genre, and ideology.
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