Mark Cabaniss provides a concise yet comprehensive tour of the music industry that combines the nuts and bolts of business with practical wisdom from a veteran professional. From band dynamics and touring to songwriting and publishing and from branding and promotion to record labels and revenue streams, Cabaniss covers the entire music machine.
Mark Cabaniss provides a concise yet comprehensive tour of the music industry that combines the nuts and bolts of business with practical wisdom from a veteran professional. From band dynamics and touring to songwriting and publishing and from branding and promotion to record labels and revenue streams, Cabaniss covers the entire music machine.
Mark Cabaniss is a music publisher, writer, producer, and broadcaster, and his published compositions include musicals, cantatas, and instrumental works. He is a multiple recipient of ASCAP's Popular Music Award and an award-winning producer. He is a member of The National Academy of Recording Arts and Sciences (Grammy) and The Dramatists Guild. Mark is a correspondent for nationally-syndicated radio show Hollywood 360 and serves as an adjunct professor of music business at Belmont University. He is author of Confessions of a Shameless Name-Dropper (2013).
Inhaltsangabe
Foreword Acknowledgements Introduction Chapter 1: To Thine Own Self Be True: Why Do the Music Business? Chapter 2: It All Begins with a Song Chapter 3: The Big Foundation: Music Copyright Chapter 4 Band on the Run: A Career in Performance Chapter 5 You Can Be a Star: Being a Solo Artist Chapter 6: From Song to Selling: Music Publishing Chapter 7: Dynamite or Dinosaur: Record Labels Chapter 8: Making It Rain: Revenue Streams Chapter 9: From Bricks to Clicks: Retail and Merchandising Chapter 10: Where Hollywood Meets Broadway: Music for Broadcasting, Film, and Theatre Chapter 11: Beethoven on Main Street: Arts Administration Chapter 12: The Final Mix: Getting It Done Glossary
Foreword Acknowledgements Introduction Chapter 1: To Thine Own Self Be True: Why Do the Music Business? Chapter 2: It All Begins with a Song Chapter 3: The Big Foundation: Music Copyright Chapter 4 Band on the Run: A Career in Performance Chapter 5 You Can Be a Star: Being a Solo Artist Chapter 6: From Song to Selling: Music Publishing Chapter 7: Dynamite or Dinosaur: Record Labels Chapter 8: Making It Rain: Revenue Streams Chapter 9: From Bricks to Clicks: Retail and Merchandising Chapter 10: Where Hollywood Meets Broadway: Music for Broadcasting, Film, and Theatre Chapter 11: Beethoven on Main Street: Arts Administration Chapter 12: The Final Mix: Getting It Done Glossary
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