Feng helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels.
Feng helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels.
Dezheng (William) Feng, PhD, is Associate Professor and Associate Director of the Research Centre for Professional Communication at the Department of English and Communication, The Hong Kong Polytechnic University.
Inhaltsangabe
1. Introduction 2. Theoretical Foundation and Analytical Frameworks 3. Multimodal Metaphor and the Communication of the Chinese Dream 4. Multimodal Evaluation and the Promotion of China's National Image 5. Fashion, Lifestyle, and Clothes Branding in E-commerce 6. Marketization and University Re-branding on TikTok 7. Tradition, Modernity, and the Multimodal Construction of Chinese Masculinity in a Reality Dating Show 8. Wanghong Girls' Performance of Femininity in Livestreaming 9. Concluding Remarks
1. Introduction 2. Theoretical Foundation and Analytical Frameworks 3. Multimodal Metaphor and the Communication of the Chinese Dream 4. Multimodal Evaluation and the Promotion of China's National Image 5. Fashion, Lifestyle, and Clothes Branding in E-commerce 6. Marketization and University Re-branding on TikTok 7. Tradition, Modernity, and the Multimodal Construction of Chinese Masculinity in a Reality Dating Show 8. Wanghong Girls' Performance of Femininity in Livestreaming 9. Concluding Remarks
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