More Advertising Worldwide

Herausgegeben:Kloss, Ingomar

• Broschiertes Buch

Produktbeschreibung

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)

Produktdetails

• Verlag: Springer / Springer Berlin Heidelberg / Springer, Berlin
• Artikelnr. des Verlages: 978-3-642-53470-6
• Softcover reprint of the original 1st ed. 2002
• Seitenzahl: 360
• Erscheinungstermin: 1. August 2012
• Englisch
• Abmessung: 235mm x 155mm x 20mm
• Gewicht: 551g
• ISBN-13: 9783642534706
• ISBN-10: 3642534708
• Artikelnr.: 39158581

Inhaltsangabe

Multicultural Management Insights.- Advertising in Bulgaria.- Advertising in China.- Advertising in Greece.- Internet Advertising in Greece.- Advertising in Hong Kong.- Advertising in Hungary.- Advertising in Ireland.- Advertising in Latvia.- Advertising in Malaysia.- Advertising in Singapore.- Advertising in South Korea.- Advertising in Spain.- Advertising in Switzerland.- Advertising in the United Kingdom.- Case Study: Barclaycard International.- The Authors.