Ingomar Kloss (ed.)

More Advertising Worldwide

Herausgegeben:Kloss, Ingomar

• Gebundenes Buch

Produktbeschreibung

With contributions by numerous experts

Produktdetails

• Verlag: Springer / Springer Berlin Heidelberg / Springer, Berlin
• Artikelnr. des Verlages: 978-3-540-42994-4
• Seitenzahl: 346
• Englisch
• Abmessung: 239mm x 157mm x 25mm
• Gewicht: 654g
• ISBN-13: 9783540429944
• ISBN-10: 3540429948
• Artikelnr.: 10502231

Autorenporträt

Ingomar Kloss, University of Applied Sciences, Stralsund, Germany

Inhaltsangabe

Multicultural Management Insights.- Advertising in Bulgaria.- Advertising in China.- Advertising in Greece.- Internet Advertising in Greece.- Advertising in Hong Kong.- Advertising in Hungary.- Advertising in Ireland.- Advertising in Latvia.- Advertising in Malaysia.- Advertising in Singapore.- Advertising in South Korea.- Advertising in Spain.- Advertising in Switzerland.- Advertising in the United Kingdom.- Case Study: Barclaycard International.- The Authors.