Andere Kunden interessierten sich auch für
![Modeling Markets]( "Modeling Markets")
Modeling Markets110,99 €![Advanced Methods for Modeling Markets]( "Advanced Methods for Modeling Markets")
Advanced Methods for Modeling Markets243,99 €![Data Science, Learning by Latent Structures, and Knowledge Discovery]( "Data Science, Learning by Latent Structures, and Knowledge Discovery")
Data Science, Learning by Latent Structures, and Knowledge Discovery110,99 €![Dynamic Models of Advertising Competition]( "Dynamic Models of Advertising Competition")
Dynamic Models of Advertising Competition77,99 €![Distribution Planning and Control]( "Distribution Planning and Control")
Distribution Planning and Control147,99 €![Distribution Planning and Control]( "Distribution Planning and Control")
Distribution Planning and Control148,99 €![Operational Logistics]( "Operational Logistics")
Operational Logistics55,99 €
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.
Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.