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Hello and welcome to Viking Mobile Marketing. Here's a quick overview of what we'll be covering in this course: First, we'll discuss why mobile marketing is so important to your business, no matter what industry you're in. Next, we'll go over how to make your sites and pages mobile friendly. After that, we'll take a look at the various methods of sending mobile traffic to your web properties. Finally, we'll cover a couple ways you can make special use of that mobile traffic when it shows up. So without further ado, let's dive right in.