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Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth. In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects. Grounded in research and Ariely's personal experience as a target of disinformation, the book analyses the psychological drivers behind adopting irrational beliefs. Ariely reveals the emotional, cognitive, personality, and social elements that drive people towards false information and mistrust. Despite advanced AI generating convincing fake news, Ariely offers hope. Awareness of the forces fuelling misbelief makes individuals and society more resilient. Combating misbelief requires empathy, not conflict. Recognising misbelief as a human problem allows us to be part of the solution.
"In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust." - Yuval Harari, bestselling author of Sapiens
"Misbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society." - Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret
"Once again Dan Ariely writes in a way that gets us to think and reflect about our human nature. In Misbelief, he helps us understand the nature of our opinions, how they're formed, and how the forces of misinformation can distort them. This is an important book for those who want to understand themselves and the increasingly complex world around us." - Arianna Huffington, founder and CEO of Thrive Global
"For most of us it is tempting to think that people misbelieve things because they are uneducated, unintelligent, or misinformed. But as one of the world's leading scientists studying beliefs, Dan Ariely, convincingly demonstrates in this important book-and as he discovered firsthand in being wrongly accused of leading a nefarious conspiracy!-misbelief is a process to which any of us can fall prey. More important, he offers science-based suggestions on what we can do about the polarization and breakdown in trust that comes with misbelief." - Michael Shermer, publisher of Skeptic magazine and author of Conspiracy: Why the Rational Believe the Irrational
"Combining remarkable personal stories and scientific data, Dan walks us through a fascinating journey into the minds of those who choose to believe untruths. Misbelief provides a highly valuable perspective that serves to help navigate and discern our modern world view." - Jesse L. Martin, actor and star of NBC's The Irrational
"A rigorous but also deeply compassionate book: Ariely's goal isn't to condemn people who fall for misinformation, but to show the reader how easy it is to believe the irrational. The book asks us to foreground empathy to reexamine some of our own beliefs." - Booklist
"Misbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society." - Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret
"Once again Dan Ariely writes in a way that gets us to think and reflect about our human nature. In Misbelief, he helps us understand the nature of our opinions, how they're formed, and how the forces of misinformation can distort them. This is an important book for those who want to understand themselves and the increasingly complex world around us." - Arianna Huffington, founder and CEO of Thrive Global
"For most of us it is tempting to think that people misbelieve things because they are uneducated, unintelligent, or misinformed. But as one of the world's leading scientists studying beliefs, Dan Ariely, convincingly demonstrates in this important book-and as he discovered firsthand in being wrongly accused of leading a nefarious conspiracy!-misbelief is a process to which any of us can fall prey. More important, he offers science-based suggestions on what we can do about the polarization and breakdown in trust that comes with misbelief." - Michael Shermer, publisher of Skeptic magazine and author of Conspiracy: Why the Rational Believe the Irrational
"Combining remarkable personal stories and scientific data, Dan walks us through a fascinating journey into the minds of those who choose to believe untruths. Misbelief provides a highly valuable perspective that serves to help navigate and discern our modern world view." - Jesse L. Martin, actor and star of NBC's The Irrational
"A rigorous but also deeply compassionate book: Ariely's goal isn't to condemn people who fall for misinformation, but to show the reader how easy it is to believe the irrational. The book asks us to foreground empathy to reexamine some of our own beliefs." - Booklist