mir: Management International Review - Petersen, Bent (Hrsg.)
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Even though Internet business no longer makes headlines, the Internet does affect the management of international business operations in ways that to a large extent remain unresolved. This book reflects on the basics of the empirical evidence of the last years during which firms have pursued the commercial opportunities of the Internet.

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Produktbeschreibung
Even though Internet business no longer makes headlines, the Internet does affect the management of international business operations in ways that to a large extent remain unresolved. This book reflects on the basics of the empirical evidence of the last years during which firms have pursued the commercial opportunities of the Internet.
Autorenporträt
Bent Petersen ist Associate Professor of International Business, Department of International Economics and Management at the Copenhagen Business School.