Millenniums in use
Monica Mastrantonio
Broschiertes Buch

Millenniums in use

production of global and local meanings in a daily newspaper

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This book discusses the production of meaning and discursive practices for several millenniums in use on a daily newspaper of great circulation. This way, we identified four versions of a more globalized millennium. These were, 1) the millennium as a party, 2) the millennium as the end, 3) the millennium as the bug, and 4) the millennium as a long time. To deep the analysis, the uses of the word millennium in a daily newspaper were summed and analyzed for three years. Amidst all this data, a new Millenium in circulation was identified which is called The Millenium as The Turning Point. This pr...