Mark Penn

Microtrends

The Small Forces Behind Tomorrow's Big Changes

• Broschiertes Buch

Produktbeschreibung

Penn highlights everything from religion to politics, from leisure pursuits to relationships, in this look at those smaller, yet critical, trends sweeping the nation.

Produktdetails

• Verlag: TWELVE
• Seitenzahl: 480
• Erscheinungstermin: 1. Juni 2009
• Englisch
• Abmessung: 225mm x 150mm x 30mm
• Gewicht: 502g
• ISBN-13: 9780446699761
• ISBN-10: 0446699764
• Artikelnr.: 25845775

Autorenporträt

Dubbed "the most powerful man in Washington you've never heard of" by the Washington Post, Mark J. Penn is the worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his successful 1996 re-election campaign, and is adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and twenty-five foreign heads of state. E. Kinney Zalesne has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations. Website: http://www.microtrending.com