Microeconomics for Managers, 2nd Edition - Kreps, David
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This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.…mehr

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Produktbeschreibung
This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.
Autorenporträt
David M. Kreps is the Adams Distinguished Professor of Management, Emeritus, at Stanford University's Graduate School of Business. A leading economic theorist, he is past recipient of the John Bates Clark Medal, the John J. Carty Award for the Advancement of Science, the Erwin Plein Nemmers Prize in Economics, and the CME Group-MSRI Prize in Innovative Quantitative Applications. He is a Distinguished Fellow of the American Economic Association and a member of the National Academy of Sciences. Among his many books are The Motivation Toolkit: How to Align Your Employees' Interests with Your Own, Microeconomic Foundations I: Choice and Competitive Markets (Princeton), Strategic Human Resources (with James Baron), A Course in Microeconomic Theory (Princeton), and Game Theory and Economic Modelling.