As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries and explores the effects of digitalization.
As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries and explores the effects of digitalization.
Richard A. Gershon is a Professor in the School of Communication at Western Michigan University where he teaches courses in Media Management and Telecommunications. Dr. Gershon is an internationally recognized scholar having authored eight books and over 50 book chapters and journal articles on the subject of media business strategy as well as communication technology and innovation.
Inhaltsangabe
Part 1: The Media and Telecommunications Industry Structure 1. Media and Telecommunications Economics: Principles of Market Structure, Business Conduct, Supply and Pricing 2. Broadcast Television 3. Cable Television 4. Over-the-Top video Streaming Services 5. Telephony and the Economics of Information Delivery 6. Cellular Telephone, Satellite and Wireless Communication 7. Digital Lifestyle: Electronic Commerce and Social Media 8. Transnational Media and Telecommunications Part 2: Media Management and Telecommunications 9. Media Management and Telecommunications: Principles of Management Theory and Applications 10. Media Management and Strategic Planning 11. Innovation and Technology Management 12. Media, Telecommunications and Financial Management Ron Rizzuto, Mike Wirth 13. Media and Telecommunications Marketing Heidi Hennink-Kaminski 14. Leadership and Change Management Rod Rightmire, Richard A. Gershon
Part 1: The Media and Telecommunications Industry Structure 1. Media and Telecommunications Economics: Principles of Market Structure, Business Conduct, Supply and Pricing 2. Broadcast Television 3. Cable Television 4. Over-the-Top video Streaming Services 5. Telephony and the Economics of Information Delivery 6. Cellular Telephone, Satellite and Wireless Communication 7. Digital Lifestyle: Electronic Commerce and Social Media 8. Transnational Media and Telecommunications Part 2: Media Management and Telecommunications 9. Media Management and Telecommunications: Principles of Management Theory and Applications 10. Media Management and Strategic Planning 11. Innovation and Technology Management 12. Media, Telecommunications and Financial Management Ron Rizzuto, Mike Wirth 13. Media and Telecommunications Marketing Heidi Hennink-Kaminski 14. Leadership and Change Management Rod Rightmire, Richard A. Gershon
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