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The Influence of media has been a concern across the world. Its effects has intensified enormously and scholars are yet to concur on the extent and enormity of media effect on conflict and peace-building. This book is about the influence media has had on the conduct of electioneering process in Kenya with reference to Kisumu County since the re-introduction of multi-party politics in 1992. the wave of the media has transition resulting to different opinions and perceptions towards media's operation and dynamism. this book elucidates the impact of media agenda settings and their role during electioneering process and it establishes the challenges experienced by the media in pursuit of peace-building.