Offering a thorough and accessible account of the global expansion of Discovery and its relationship with media globalization, Mjos explores the way in which the processes of media globalization unfold and develop, and traces some of the possible consequences.
Offering a thorough and accessible account of the global expansion of Discovery and its relationship with media globalization, Mjos explores the way in which the processes of media globalization unfold and develop, and traces some of the possible consequences.
Ole J. Mjos is a Post Doctoral Fellow at the Department of Information Science and Media Studies, University of Bergen, Norway.
Inhaltsangabe
List of Tables Acknowledgments 1. Media Globalization and Televisual Culture 2. The Rise of Discovery: 'The world's number one non-fiction media company' 3. Discovery the Brand: Image, Reputation, Promise 4. The Globalization of Factual Entertainment 5. Discovery's Localization Strategies 6. Global Resonance: Television Programing for the World 7. Negotiating the Global and the National through Televisual Culture 8. The Duality of Globalization in Discovery Appendices Bibliography Index
List of Tables Acknowledgments 1. Media Globalization and Televisual Culture 2. The Rise of Discovery: 'The world's number one non-fiction media company' 3. Discovery the Brand: Image, Reputation, Promise 4. The Globalization of Factual Entertainment 5. Discovery's Localization Strategies 6. Global Resonance: Television Programing for the World 7. Negotiating the Global and the National through Televisual Culture 8. The Duality of Globalization in Discovery Appendices Bibliography Index
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