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Media technology has over the past few decades
increasingly found a central place in our every day
life. People use media technology such as the TV set,
the computer, the radio and the mobile phone to find
information and to be entertained in all walks of
life. Many of these media technology devices have
developed to become more alike in the sense that they
can handle the same kind of content using
standardized formats. Such merging of technological
capabilities in devices is one example of media
convergence. This book is based on a doctoral thesis
with the same name. The main aim of this book is to
assess how the views and strategies of newspaper
companies concerning media convergence correspond
with the opinions and views concerning convergence of
their audience. In order to discuss this, seven types
of media convergence are suggested. Furthermore, the
thesis explores how the newspaper industry is
relating to the processes of convergence, using two
examples: newspaper companies ventures into the use
of moving images, and the newspaper companies
strategies for a future epaper edition.
increasingly found a central place in our every day
life. People use media technology such as the TV set,
the computer, the radio and the mobile phone to find
information and to be entertained in all walks of
life. Many of these media technology devices have
developed to become more alike in the sense that they
can handle the same kind of content using
standardized formats. Such merging of technological
capabilities in devices is one example of media
convergence. This book is based on a doctoral thesis
with the same name. The main aim of this book is to
assess how the views and strategies of newspaper
companies concerning media convergence correspond
with the opinions and views concerning convergence of
their audience. In order to discuss this, seven types
of media convergence are suggested. Furthermore, the
thesis explores how the newspaper industry is
relating to the processes of convergence, using two
examples: newspaper companies ventures into the use
of moving images, and the newspaper companies
strategies for a future epaper edition.