Contents: Preface. M.A. Shapiro Think-Aloud and Thought-List Procedures in Investigating Mental Processes. F. Biocca P. David M. West Continuous Response Measurement (CRM): A Computerized Tool for Research on the Cognitive Processing of Communication Messages. E. Thorson Using Eyes on Screen as a Measure of Attention to Television. M.D. Basil Secondary Reaction-Time Measures. A. Lang What Can the Heart Tell Us About Thinking? R. Hopkins J.E. Fletcher Electrodermal Measurement: Particularly Effective for Forecasting Message Influence on Sales Appeal. M.A. Shapiro Signal Detection Measures of Recognition Memory. G.T. Cameron D.A. Frieske The Time Needed to Answer: Measurement of Memory Response Latency. B. Reeves S. Geiger Designing Experiments That Assess Psychological Responses to Media Messages. J.H. Watt Detection and Modeling of Time-Sequenced Processes. E.P. Lorch Measuring Children's Cognitive Processing of Television. A. Lang Comments on Setting up a Laboratory.
Contents: Preface. M.A. Shapiro Think-Aloud and Thought-List Procedures in Investigating Mental Processes. F. Biocca P. David M. West Continuous Response Measurement (CRM): A Computerized Tool for Research on the Cognitive Processing of Communication Messages. E. Thorson Using Eyes on Screen as a Measure of Attention to Television. M.D. Basil Secondary Reaction-Time Measures. A. Lang What Can the Heart Tell Us About Thinking? R. Hopkins J.E. Fletcher Electrodermal Measurement: Particularly Effective for Forecasting Message Influence on Sales Appeal. M.A. Shapiro Signal Detection Measures of Recognition Memory. G.T. Cameron D.A. Frieske The Time Needed to Answer: Measurement of Memory Response Latency. B. Reeves S. Geiger Designing Experiments That Assess Psychological Responses to Media Messages. J.H. Watt Detection and Modeling of Time-Sequenced Processes. E.P. Lorch Measuring Children's Cognitive Processing of Television. A. Lang Comments on Setting up a Laboratory.
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