Melissa Bateson (Newcastle University), Paul Martin

Measuring Behaviour

• Gebundenes Buch

Produktbeschreibung

Measuring, modelling and modifying the behaviour of people, animals and machines is key to addressing many of the challenges facing society. This book explains how to measure behaviour reliably, understand the factors causing it and communicate the findings effectively. It is aimed at students in biology, psychology and the social sciences.

Produktdetails

• Verlag: Cambridge University Press
• 4 Revised edition
• Seitenzahl: 250
• Erscheinungstermin: 6. Mai 2021
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 502g
• ISBN-13: 9781108478311
• ISBN-10: 110847831X
• Artikelnr.: 60695540

Autorenporträt

Professor Melissa Bateson studied at the University of Oxford, graduating with an MA in zoology with biological anthropology and a DPhil in animal behaviour. She held a Wellcome Trust fellowship in the Department of Zoology at Oxford and the Department of Psychology at Duke University, USA, followed by a Royal Society University Research Fellowship in the Department of Psychology at Newcastle University, UK. She is currently Professor of Ethology at Newcastle where she teaches behaviour at undergraduate and postgraduate levels and runs an active research programme. Melissa is the daughter of the late Patrick Bateson and replaces him as co-author on this fourth edition.

Inhaltsangabe

Acknowledgements
1. Introduction
2. Science and Truth
3. Choosing a Research Question
4. Designing a Behavioural Study
5. Ethics and the Law
6. Defining Behavioural Metrics
7. Recording Methods
8. Recording Technology
9. Individuals and Groups
10. Measurement Quality
11. Data Analysis
12. Interpreting and Communicating Findings
References
Index.