Malcolm McDonald, Ailsa Kolsaker

Broschiertes Buch

MBA Marketing

Beschreibung

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

Autor

MALCOLM MCDONALD is Professor of Marketing Strategy, Chairman of the Cranfield Marketing Planning Centre and Director of the Institute for Advanced Research in Marketing at the Cranfield University School of Management, UK.

Produktdetails

• Bloomsbury 3PL
• Verlag: Bloomsbury Publishing PLC / Macmillan Education
• Seitenzahl: 544
• Erscheinungstermin: 11. Dezember 2013
• Englisch
• Abmessung: 235mm x 155mm x 29mm
• Gewicht: 814g
• ISBN-13: 9781137300294
• ISBN-10: 1137300299
• Artikelnr.: 39604921