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  • Broschiertes Buch

In this practical book, author Gretchen Anderson shows product managers, designers, marketers, technical leaders, and executives how to generate ideas with others while gaining buy-in from all levels of your organization.

Produktbeschreibung
In this practical book, author Gretchen Anderson shows product managers, designers, marketers, technical leaders, and executives how to generate ideas with others while gaining buy-in from all levels of your organization.
Autorenporträt
Gretchen consults with clients to inform their product strategy and improve team collaboration skills. She spent the first part of her career in design consulting at firms like frog design, Cooper, and LUNAR. She was Head of Design at PG&E, California's largest energy company; she has led the design of the hardware and software of a next-generation surgical system; and served as VP of Product at GreatSchools.org. Gretchen is a Bay Area native who left only long enough to get a bachelor's degree from Harvard in History & Literature.