This book increases our understanding of the influences of mass media on health issues and problems. It explores shared responsibilities among media and public health professionals and designs strategies and sets priorities for influencing policy makers who deal with health issues. The discussions are centred around conflicts within various public health, media and academic communities. Contributors also address the complexities of the health information to be conveyed, as well as audience responses to health content in the media. The book provides a foundation for mass media and public health…mehr
This book increases our understanding of the influences of mass media on health issues and problems. It explores shared responsibilities among media and public health professionals and designs strategies and sets priorities for influencing policy makers who deal with health issues. The discussions are centred around conflicts within various public health, media and academic communities. Contributors also address the complexities of the health information to be conveyed, as well as audience responses to health content in the media. The book provides a foundation for mass media and public health professionals to understand each other better and to work together more effectively for improved public health.
Issues and Initiatives in Communicating Health Information - Charles Atkin and Elaine Bratic Atkin Mass Media and Health Promotion - Lawrence Wallack Promise, Problem and Challenge News Media Responsiveness to Public Health - Philip Meyer Roles and Responsibilities of Journalists - Stephen Klaidman Public Health and the Media - Stephen C Stuyck Unequal Partners? Controversies in Health-Related Products - William Novelli Regulatory Policies for Communicating Health Information - Bruce A Silverglade Television and Health - Nancy Signorielli Images and Impact Promoting Health Through Entertainment Television - Kathryn C Montgomery Effective Mass Communication Strategies for Health Campaigns - Brian R Flay and Dee Burton Improving Health Promotion - Lawrence Wallack Media Advocacy and Social Marketing Practices
Issues and Initiatives in Communicating Health Information - Charles Atkin and Elaine Bratic Atkin Mass Media and Health Promotion - Lawrence Wallack Promise, Problem and Challenge News Media Responsiveness to Public Health - Philip Meyer Roles and Responsibilities of Journalists - Stephen Klaidman Public Health and the Media - Stephen C Stuyck Unequal Partners? Controversies in Health-Related Products - William Novelli Regulatory Policies for Communicating Health Information - Bruce A Silverglade Television and Health - Nancy Signorielli Images and Impact Promoting Health Through Entertainment Television - Kathryn C Montgomery Effective Mass Communication Strategies for Health Campaigns - Brian R Flay and Dee Burton Improving Health Promotion - Lawrence Wallack Media Advocacy and Social Marketing Practices
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