The book that changed marketing forever is nowupdated for the new millennium In 1986, Marketing Warfarepropelled the industry intoa new, modern sensibility and a world of unprecedentedprofit. Now, two decades later, this AnnotatedEdition provides the latest, most powerful tactics that havebecome synonymous with the names Ries and Trout.New content includes in-depth analyses of some ofthe biggest marketing successes and blunders of thepast two decades including Volkswagen, Sony, CocaCola, Budweiser, IBM, and McDonalds along withannotated reproductions of winning and losing ads.
The book that changed marketing forever is nowupdated for the new millennium In 1986, Marketing Warfarepropelled the industry intoa new, modern sensibility and a world of unprecedentedprofit. Now, two decades later, this AnnotatedEdition provides the latest, most powerful tactics that havebecome synonymous with the names Ries and Trout.New content includes in-depth analyses of some ofthe biggest marketing successes and blunders of thepast two decades including Volkswagen, Sony, CocaCola, Budweiser, IBM, and McDonalds along withannotated reproductions of winning and losing ads.
Jack Trout, einer der bekanntesten Namen in der Welt der Marketingstrategie, ist Geschäftsführer von Trout & Partners und Chef eines weltweiten Netzes von Niederlassungen. Er ist überaus beliebter Vortragender und Autor von mehreren Marketing-Bestsellern. Trout & Partners berät unter anderem AT&T, IBM, Merck, Southwest Airlines und Wells Fargo Bank.
Inhaltsangabe
2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War.The Computer War.Strategy and Tactics.The Marketing General.
2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War.The Computer War.Strategy and Tactics.The Marketing General.
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