H. Smyth

Marketing the City

The role of flagship developments in urban regeneration

• Broschiertes Buch

Produktbeschreibung

This book assesses the value of flagship developments and draws out lessons for best policy and practice.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 298
• Erscheinungstermin: 17. Dezember 2015
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 445g
• ISBN-13: 9781138995666
• ISBN-10: 1138995665
• Artikelnr.: 44394994

Autorenporträt

H. Smyth

Inhaltsangabe

Preface. Acknowledgements. City vision and 'flagship' developments. Context
for urban policy and marketing the city. Research approach. Marketing
framework. Project management. Project impact. Case studies. The Watershed
Complex. The International Convention Centre. The Hyatt Regency Hotel.
Brindley Place and the National Indoor Arena. Theatre Village. Byker Wall.
Implications of flagships for urban regeneration and marketing. Future
development and city visions. Notes. References. Index.