M. Cant, R. Machado

Marketing Success Stories

• Broschiertes Buch

Produktbeschreibung

Marketing Success Stories, 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.

Produktdetails

• Verlag: Sydney University Press
• 7th edition
• Seitenzahl: 288
• Erscheinungstermin: 1. Mai 2011
• Englisch
• Abmessung: 236mm x 168mm x 13mm
• Gewicht: 408g
• ISBN-13: 9780195994896
• ISBN-10: 0195994892
• Artikelnr.: 33253663

Autorenporträt

M. Cant, R. Machado

Inhaltsangabe

1: Lifes Comfort Solutions
2: Bond Choice Launching mortgage origination
3: Maximum Profit Recovery (Pty) Ltd (Maxprof)
4: South African National Parks
5: Kiddies Academy
6: Assupol Life: 95 years
7: Citi Golf 1984-2009
8: Duracell Biggest chocolate bunny in the world campaign
9: Teabox
10: CPD
11: Executive Marketing Mix
12: Pepsi In the battle of the giants for the lightweight championship
13: Woolworths Multidimensional marketing: A good business journey
14: kulula.com Making you want to fly
15: Solidarity
16: The Hotdog Café story
17: Eyeslices
18: Vukani-Ubunta
19: Foschini Gift cards: Using brand strategy on a commodity
20: Student Village: Infiltrating the student social scene
21: Amarula Cream The spirit of Africa
22: Game 40 years of winning
23: Debonairs Pizza
24: Origins i-brand: Pre-commercialisation
25: The i -brand of Origin: Commercialisation products
26: MBD Inc.
27: Promac Paints
28: Dawn Wing
29: Flight of the Fish Eagle