Brenda Sales Meireles de Lemos, Tales Vital

Broschiertes Buch

Marketing regionalisation and consumer perception

Strategies of food multinationals in Recife-PE

Beschreibung

This work presents a study carried out in Brazil, in the city of Recife-PE, interviewing consumers to understand their perceptions of the marketing actions of multinational food companies. The main aim of this study is to translate regional knowledge into marketing actions, in order to bring consumers closer together in the search for market leadership. Thinking globally and acting locally is manifested here in product, price, promotion, packaging and media marketing actions, allowing the reader to understand marketing regionalisation and whether the strategies used have been successful.

Autor

Master in Amministrazione e Sviluppo Rurale presso l'UFRPE. Laurea specialistica in Commercio al dettaglio e mercato del consumo presso l'UFPE. Laurea in Economia Aziendale con specializzazione in Marketing presso la FACIPE. Professionista di MKT e Trade MKT con una storia di lavoro per aziende leader nei loro segmenti. Si dedica allo studio della regionalizzazione del marketing.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 56
• Erscheinungstermin: 21. Oktober 2024
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 102g
• ISBN-13: 9786208211110
• ISBN-10: 6208211115
• Artikelnr.: 71963268