Marketing on Fleek - Ben Meir, Kobi
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From award-winning marketing and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream. Born in an era that was undergoing a revolutionary change, the Israel-born author uses Marketing on Fleek to detail not only the personal and professional obstacles he overcame, but how the lessons he learned along the way shaped his outlook. "If you don't have a personal mountain to climb, you might as well not exist.", Kobi Ben Meir The book presents the reader with an approach to the…mehr

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Produktbeschreibung
From award-winning marketing and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream. Born in an era that was undergoing a revolutionary change, the Israel-born author uses Marketing on Fleek to detail not only the personal and professional obstacles he overcame, but how the lessons he learned along the way shaped his outlook. "If you don't have a personal mountain to climb, you might as well not exist.", Kobi Ben Meir The book presents the reader with an approach to the professional and marketing world that is straightforward and effective, with insights they can implement right away. It goes through self-development, self-esteem and work environment into the history of marketing aspects and best practices, with real-life experience. Learn all the secrets, tips and pro-advice to become an expert in the marketing strategy world. This included immigrating to the US where he benefited from career-defining opportunities. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets.
Autorenporträt
Kobi is an award winning marketing, branding, business development professional. A Forbes.com communication council, a writer, speaker, mentor and panelist. Head of the marketing divisions for Yalber and Got Capital, Director of Brand Marketing for SmartAlec, The co-founder of Loomhaus and the author of "Marketing on Fleek". His rich experience and unique approach elevates the brands he works with to new levels. He was previously nominated four times for marketer of the year and his campaigns won numerous awards from establishments like The Drum, AVA, IAC, Association of National Advertisers and more.