Gebundenes Buch

Marketing Management in Africa

Beschreibung

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.

Autor

George Tesar is Professor Emeritus of Marketing and International Business at Umeå University, Sweden, and Professor Emeritus at the University of Wisconsin-Whitewater, USA. Steven W. Anderson is Professor of Chemistry at the University of Wisconsin-Whitewater, USA. Hassimi Traore is Associate Professor of Chemistry at the University of Wisconsin-Whitewater, USA. Jens Graff is a retired academic and author of six textbooks in business administration. He was previously an Associate Professor at Woosong University, Korea.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 366
• Erscheinungstermin: 20. April 2018
• Englisch
• Abmessung: 235mm x 157mm x 24mm
• Gewicht: 680g
• ISBN-13: 9781138714380
• ISBN-10: 1138714380
• Artikelnr.: 52458019