Martial Pasquier, Jean-Patrick Villeneuve

Gebundenes Buch

Marketing Management and Communications in the Public Sector

Beschreibung

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

Autor

Martial Pasquier is Vice-Rector of the University of Lausanne, Switzerland, and Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP). Jean-Patrick Villeneuve is Professor of Public Communication and Vice-Dean of the Faculty of Communication Sciences at the Università della Svizzera Italiana, Switzerland, and Adjunct Professor at Canada's École Nationale d'Administration Publique (ENAP).

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 276
• Erscheinungstermin: 22. August 2017
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 581g
• ISBN-13: 9781138655799
• ISBN-10: 1138655791
• Artikelnr.: 57044184