Sorin Patilinet

Broschiertes Buch

Marketing Effectiveness

Applying Marketing Science for Brand Growth

Beschreibung

Understand how to apply marketing science to increase brand effectiveness and growth.

Autor

Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, Sorin plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 264
• Erscheinungstermin: 3. August 2025
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398621053
• ISBN-10: 1398621056
• Artikelnr.: 71826746