Andere Kunden interessierten sich auch für
![Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty]( "Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty")
Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty47,95 €![Networking within the Tourism Industry]( "Networking within the Tourism Industry")
Networking within the Tourism Industry42,95 €![Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market]( "Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market")
Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market52,95 €![Corporate Social Responsibility in the Hospitality Industry and its contribution to the welfare of local communities. The case of Hilton Hotels]( "Corporate Social Responsibility in the Hospitality Industry and its contribution to the welfare of local communities. The case of Hilton Hotels")
Corporate Social Responsibility in the Hospitality Industry and its contribution to the welfare of local communities. The case of Hilton Hotels47,95 €![The Impact of 9-11 on Thailand's Tourism Industry by Focusing on the First-Class Hotel Market in Bangkok]( "The Impact of 9-11 on Thailand's Tourism Industry by Focusing on the First-Class Hotel Market in Bangkok")
The Impact of 9-11 on Thailand's Tourism Industry by Focusing on the First-Class Hotel Market in Bangkok48,00 €![A critical analysis of the 2007 - 2009 global financial and economic crisis and its implications for the travel industry and associated businesses]( "A critical analysis of the 2007 - 2009 global financial and economic crisis and its implications for the travel industry and associated businesses")
A critical analysis of the 2007 - 2009 global financial and economic crisis and its implications for the travel industry and associated businesses42,95 €![Intercultural Communication within the Tourism Industry]( "Intercultural Communication within the Tourism Industry")
Intercultural Communication within the Tourism Industry52,95 €
Seminar paper from the year 2003 in the subject Tourism - Miscellaneous, grade: 1,3 (A), University of Applied Sciences Worms (Tourism), course: WS 2003, language: English, abstract: In today´s market place managers are constantly seeking to find the best ways to reach and serve their customers. Market segmentation, dividing the market into submarkets, and branding products and services plays a major part in marketing activities.Globalization is one of words used nowadays to describe the convergence of cultures. Cultures are believed to move closer together as a result of increased travel, better communication methods and enhanced transportation opportunities. Companies try to anticipate this change by offering standardized products to a global audience. Cultural differences are a logical barrier to standardization of the marketing strategies on a global scale. However, even on a national scale, there are many different types of consumers, who need to be treated differently. Market segmentation plays a major part in marketing, as all marketing activties depend on precisely defined and carefully choosen market segments.