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This book presents the first comprehensive overview of how this iconic novel became an international phenomenon that has managed to sustain the public's interest for 75 years. It tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s--and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity.

Produktbeschreibung
This book presents the first comprehensive overview of how this iconic novel became an international phenomenon that has managed to sustain the public's interest for 75 years. It tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s--and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity.
Autorenporträt
Ellen F. Brown is a rare book dealer and freelance writer specializing in stories about antiquarian books and the rare book industry. She lives in Richmond, Virginia. John Wiley, Jr. owns one of the largest collections of Gone With the Wind memorabilia in private hands, including every American edition of the novel and over 600 foreign editions. He writes a quarterly newsletter, The Scarlett Letter, for GWTW fans and collectors.