Dr Francisco Navarro-Meneses (Spain Universidad Nebrija)

Broschiertes Buch

Managing the Smart Revolution in Tourism Firms

Innovation and Value Creation in the Era of Data

Beschreibung

This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.

Autor

Dr. Francisco Javier Navarro-Meneses is a senior Lecturer and Researcher at the School of Tourism of Universidad Antonio de Nebrija (Madrid, Spain), where he is Director of the MBA in Tourism Management and Executive Education programs. His current research focuses on the study of value creation in organizations and the transformation processes arising from the impact of smart technologies and the development of a data-driven culture. Dr. Navarro-Meneses is also an active member of research groups focused on innovation and smart tourism, service innovation, and modeling of complex social systems in various research institutions. Prior to joining the academia, Dr. Navarro-Meneses developed his professional career as an international business consultant, an industry in which he has twenty years of experience in positions of responsibility both in Big Four firms and in his own. His areas of expertise include organizational transformation, innovation management, and corporate strategic change. He has also been a founder and CEO of start-up companies in the technology, e-commerce, engineering, tourism, and aviation industries.

Produktdetails

• Verlag: CABI Publishing
• Seitenzahl: 360
• Erscheinungstermin: 12. April 2023
• Englisch
• Abmessung: 243mm x 171mm x 20mm
• Gewicht: 904g
• ISBN-13: 9781789249316
• ISBN-10: 1789249317
• Artikelnr.: 65749684