Strategic airline alliances are an important topic in airline management today, stimulated by poor access of internatinal airlines to large domestic markets such as the USA and EU. This book book translates recent academic research on strategic airline alliances into accessible form for a wider audience.
Strategic airline alliances are an important topic in airline management today, stimulated by poor access of internatinal airlines to large domestic markets such as the USA and EU. This book book translates recent academic research on strategic airline alliances into accessible form for a wider audience.
Dr. Birgit Kleymann is Senior Assistant Professor of Strategy and Organization Theory at IÿSEG School of Management, Université Catholique de Lille, France. In addition to assignments with airlines in Europe and South America, she has worked in internal consulting for a multinational manufacturer of transport equipment and as a sales executive for a manufacturer of transport aircraft. She holds a Private Pilot License and is a Certified Aircraft Dispatcher. Dr. Hannu Seristö is Professor of International Business at the Helsinki School of Economics in Finland. Prior to his academic career he has worked for Finnair and McKinsey & Co. Aviation has been both a hobby and of professional interest to him. He has done pilot's basic training in the Finnish Air Force.
Inhaltsangabe
Contents: Foreword Characteristics of the airline industry and alliances Alliancing objectives The dynamics of interdependence Alliancing life: talking to the practitioners Competing with the alliance: strategy options of independents Marketing airline alliances: the branded alliance The effect of strategic alliances on performance Extraction of financial benefits by alliance partners Challenges to federation governance Success and failure factors of airline alliances A look into the future Index.
Contents: Foreword Characteristics of the airline industry and alliances Alliancing objectives The dynamics of interdependence Alliancing life: talking to the practitioners Competing with the alliance: strategy options of independents Marketing airline alliances: the branded alliance The effect of strategic alliances on performance Extraction of financial benefits by alliance partners Challenges to federation governance Success and failure factors of airline alliances A look into the future Index.
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